Adapting to Mobile Technology

Usage of mobile technologies has skyrocketed over the last decade. Since 2013, their internet usage rates have increased from 16.2% to 52.2%. Mobile traffic has increased by 222% in that time. This change can be attributed to the surge in smartphone ownership for the general population. 81% of US citizens age 18+ have smartphones.

Mobile technology statistics are not restricted purely to smartphones. Tablets such as the Apple iPad and Google Pixel Slate have increased dramatically in sales and ownership. The iPad has been so successful in recent years that Apple is beginning to focus more on them as a product than MacBook.

While items like MacBooks and laptops will obviously continue to be essential for many functions (for the foreseeable future), we can expect to see mobile devices take dominating control over the major market.

The way we use these technologies is continually changing. Traditional laptops and PCs are being used primarily for large projects and resource-intensive applications. Once again we can look to Apple for information on these trends. Apple has discontinued many of its smaller, less powerful MacBooks while continuing to increase their overall power. This makes MacBooks less accessible to the public, but Apple has answered this by improving their iPad and keeping it relatively affordable.

This trend will continue for the next few years until it inevitably levels out (laptops and PCs will not become completely obsolete). University libraries are adapting quickly to these changes.

The OSU Library has made its resources and websites mobile-friendly in recent years. Previously, the mobile and desktop sites were two different pages, and many pages were not mobile friendly at all. The site is now easier to navigate and more cohesive regardless of the platform. The navigation bar has been moved into a drawer for mobile sites and the pages display identically respective to their dimensions on any screen.

The technology students are able to check out at the Edmon Low Library has also adapted to this rise in mobile popularity. Students are able to check out Microsoft Surface tablets from the circulation desk, which can be easily converted to laptop-like devices by attaching the provided keyboard.

Many of the items available for checkout from the Edmon Low Creative Studios and the circulation desk have a mobile-friendly approach. They provide chargers for most phones, clamps that allow smartphones to be mounted on tripods and gimbals to give phones smooth video on the move.

The OSU Library is also currently developing a mobile app for both Android and iOS devices. When the app initially launches, it will allow students to reserve a study room or a spot in the Edmon Low Creative Studio. The app will also let students see the status of any books they have checked out or any fines they owe.

In the future, the app will also display the number of computers, express printers and scanners that are open to use. There are also plans to have the number of each item available at the Tech to Go and laptop checkout desks viewable on the app. These features will allow students to better plan their trips to the Library to make their visit more effective.

As resources inevitably continue to become more accessible on mobile devices, libraries will continue to provide tools to make them more accessible to students. Do you think mobile technologies will continue to increase in usage and dominate the market? Let me know how mobile technology is influencing you!

Posted by Jacob Hinchey, Emerging Technology Intern

Sustainably Serving Students

The transition from paper to digital is one the library knows well. The Digital Collections, laptop checkout and document delivery service, in which students may request digital copies of individual book chapters, are all examples of the library’s efforts to ensure more sustainable digital resources for students.

But digital resources aren’t the only thing the library offers. Recycling bins for cans, plastic bottles and paper are located on every floor of the library. Staff computers are turned off each night to conserve energy.

Yet none of these sustainability efforts would be possible without the staff who implement and organize them.

In 2018, John DeGeorge, security and facilities manager at the library, was awarded for his contribution to OSU’s Energy Management Program. His efforts to save energy contributed to the over $50 million saved campuswide since 2007.

“Working with the Energy Management Program on campus is probably one of the key ways we save here at the library,” John said. “We try to turn off lights, close the blinds, recycle cardboard and fluorescent lights, and keep the temperature at a certain level in the summer and winter.”

Suzanne Reinman and Janet Hines of the Government Documents department at the library have also had an impact on library sustainability nationwide. Each day, they receive book and document deliveries from the Federal Depository. Suzanne said each shipment used to include heaps of non-recyclable bubble wrap that was piling up in their office. So this spring, they asked for change and initiated the switch from plastic bubble wrap to recyclable paper on the shipments.

“We were collecting all this plastic, but what were we going to do with it?” Suzanne said. “I emailed them and asked them to please consider switching to paper. So they did, just by asking them!”

Suzanne and Janet are the perfect example of the power of using your voice. They simply asked for change. Now, their request is impacting hundreds of libraries – Suzanne estimated between 300 to 400 – and reducing plastic use nationwide.

The OSU Library and other areas of the OSU campus began implementing changes to be more sustainable in the mid-2000s as part of the Energy Management Program. The program provides an incredible opportunity for departments across campus to participate in creating a greener university.

“You just want to improve people’s lives now and in the future,” John said.

So next time you finish off that bottle of Dr. Pepper, take a brief moment to throw it in the recycling bin. Turn off your lights when you leave the room, pick up trash, unplug your appliances and remember that you are helping to create a cleaner university and greener planet

Posted by Jenny Berry, electronic communications intern

Converting to a Digital Age

We live in an age where technology abounds and new innovations are sprouting up daily. The OSU Library has evolved alongside this rapid growth in tech and made strides in the digitization of resources and the adoption of new technology.

But while much of the physical technology is only accessible if you’re on campus, the library’s digital resources are available anywhere. One of the most interesting and unique digital resources is the library’s Digital Collections.

The Digital Collections house a cornucopia of historical information that one may not be able to find elsewhere. The information in these collections range from political buttons to stories of Oklahoma’s farming history.

These collections are incredibly important because they shed light on artifacts that otherwise may only be seen by a few eyes. For example, had the Dr. Bill F. & Jean Kelso Collection of Ancient Coins not been photographed and archived in the Digital Collections, the ancient coins could have remained tucked away in a case in the library, rarely seen except for those who could travel to view them in person.

Another benefit to digitizing these archival materials is that it prevents further wear and tear on the original materials. Preserving them digitally allows more people to explore the documents, photos or objects without the risk of harm that comes from handling the physical item.

“One of our primary goals is to retain the original as long as possible,” OSU archivist David Peters said. “The less use you have, the longer it will last. Digital copies make it easier for the patron to use and require less wear and tear on the original."

I recently had the opportunity to explore the Secrets of the Century collection with David and multimedia producer Nina Thornton. This collection contains letters written in 1941 during the Oklahoma A&M 50^th anniversary celebration. The letters, written by students, faculty and staff, were placed in a time capsule that was buried in the south wall of the Edmon Low Library. After the capsule was opened in 1991, the handwritten letters were scanned and transcribed. Now anyone can get online and check out this slice of history in the Digital Collections!

While the letters themselves are interesting, what I found more compelling were the feelings behind the letters. They were written as the United States was on the cusp of World War II, just days after the bombing of Pearl Harbor, and many of the letters convey messages of hope for the future. These letters taught me something I could never learn in a history textbook. They provide readers with a window into the thoughts and feelings of people who lived through one of the most notable events of history.

Yet these letters are just one of the dozens of unique collections through which readers may browse. A wealth of knowledge awaits anyone who sits down for even 30 minutes with this resource.

If you ever have questions about the material found in a particular collection or just want to dig a little deeper into a topic, the knowledgeable staff in the Oklahoma State University Archives are available to answer your questions.

There is so much history to explore in the Digital Collections. I encourage anyone and everyone to check them out. See what you can discover today!

Posted by Jenny Berry, electronic communications intern

5 Tips to Ditch Study Distractions

Prefinals and finals week are just around the corner, which means students will be putting in a lot of study hours to ace those exams. With rising temperatures and long summer days in view, many students have a hard time staying focused during study sessions. We've all been there--a quick "break" turns into three episodes of "Friends," a snack and 40 minutes of social media browsing.

So how do you combat the constant distractions? First things first, cut out technology. Yes, you heard me. According to Deloitte, 18-24 year olds check their phones an average of 74 times per day. With such a high statistic, there's no doubt that electronics are a significant distraction to students.

I understand that cutting out technology is easier said then done, so let's go through a few simple, non-committal efforts to try rather than going cold turkey.

#1: Turn On Airplane Mode

Putting your devices on airplane mode is a great way to unplug whenever you need to. I have an iPhone and the "Do Not Disturb" setting has never worked well for me, because I can still see all the texts and notifications on my home screen when I open my phone to check the time. Airplane mode is the happy medium that allows users to turn off the distractions when needed, knowing it will all still be there after you finish that lengthy study guide.

#2: Delete Apps

Deleting apps that distract you, such as Instagram, Twitter and Snapchat, is a great way to unplug. When I need a break from technology, this is the technique that works best for me. You aren't deleting your accounts or data, just the ability to access it at your fingertips whenever you want.

#3: Put 'Em On Mute

I promise, your friends will understand. Those huge group chats and GroupMe conversations can be a truly constant distraction with a notification buzzing every other second. Luckily, both GroupMe and group chats can be silenced while you study.

#4: Print Study Materials 

I'll admit that this strategy may not be the most efficient if you have to print out the slides for the entire semester (I've been there.) But, for those simple Word documents or study guides, I encourage you to print them and fill them out by hand. Not only is handwriting proven to increase memory retention, but printing worksheets rather than filling them out electronically eliminates the temptation to browse playlists or open a new browser to "take a quick break" to look at cat videos (again, been there.)

#5: Download Apps

I know that downloading apps to help you unplug may seam counterproductive, but not when it comes to apps like Forest, Flora and AppDetox. These are just a few of the "unplugging" apps on the market. Once you download them onto your phone, you can set certain restrictions on the apps you use most like Instagram and Snapchat. These apps can also log your usage and progress so that you can remain accountable. Utilizing productivity apps can help limit distractions at the source.

Given these tips, there is one final element to ensure an effective study session: the location. No matter how "unplugged" you are, you won't get anything done if you're at your house surrounded by roommates or, for some people, at a crowded coffee shop. For students seeking a spacious, relaxed environment equipped with coffee, computers, printing and much more, I recommend the Edmon Low Library. With study rooms, the Edmon Low Creative Studios, and designated silent, whisper and group study zones, you are sure to find your ideal study space to successfully unplug, focus and prepare.

How do you successfully study for your exams? Let us know your thoughts below!

Posted by Tatum Wallace, Electronic Communications Intern for OSU Library Communications

User-Generated Content: Your Questions, Answered

It's no secret that social media is a much more significant marketing tool now than it was five years ago. Whether it be Facebook, Instagram, Twitter, Snapchat or some combination, companies and brands worldwide are expanding their reach by establishing social media accounts in order to remain relevant in today's progressive tech world. This new era of business has produced a marketing element we see every day but may not recognize: user-generated content or UGC.

So what exactly is user-generated content? According to social media management service Sprout Social, UGC is a "source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties."

UGC is a efficient and authentic way of publicizing a brand through a third party. Thanks to retweets, likes and shares, ordinary people all over the world are able to connect both with each other and the brands they care about. Below are a few of the ways I work with and have seen the benefits of Library-centered UGC.

Location: Library Lawn

On Instagram, users can tag their posts at certain locations. Library Lawn is a popular location option on campus with significant post traffic from all sorts of people on campus. For example, during homecoming week students and alumni alike posted awesome pictures of themselves with friends and family who were celebrating America's Greatest Homecoming. My favorite type of post on Library Lawn usually comes from prospective or future students who are visiting for a tour or recruiting day! The Library Lawn Instagram location is a wonderful collection of posts from all types of OSU fans making memories at the heart of campus.

Hashtags: #EdmonLow and #OkStateLibrary

Hashtags are also useful tools on social media for people interested in viewing categorized content. Some useful hashtags that I search are #EdmonLow and #OkStateLibrary. By searching these hashtags, I am able to view any posts having to do with OSU Libraries that are tagged with them. From there I can sift through what people are talking about and pick out a funny tweet or photo to feature on digital signage. From impromptu workout videos on the third floor of Edmon Low to words of encouragement during finals week, hashtags are a great way to see what people are doing at the Library.

Mentions: "Edmon Low"

This form of UGC is any text that is typed and posted, no specific hashtag or location needed. In addition to mentioning the library, people may also tag the Library account in the post. Both of these types of UGC are considered mentions. As far as Library coverage, I can search anything from "Edmon Low" to "finals," depending on the time of year, to see what OSU students are doing at the Library. Mentions are very useful because they streamline a form of feedback that Library management may be unaware of otherwise. Complaints and suggestions about Wi-Fi, uncomfortable temperatures and disruptions in Edmon Low are often tweeted about. Once I see such tweets, I can direct the content to facilities management or other necessary staff member to be addressed.

My time as the Electronic Communication Intern at the Library has taught me how crucial UGC is to connecting with the target audience on social media. UGC opens up the door for brands such as OSU Libraries to interact with their audience and foster a personal connection. If someone tweets about the Wi-Fi not working, the Library will typically respond to the tweet to collect more information and assure them that the issue is being addressed. Even small acts such as this can create a relationship between brand and consumer that can have a lasting, beneficial effect.

 Posted by Tatum Wallace, Electronic Communications Intern for OSU Library Communications

Let's Get Social!

It may come as a surprise to some that the OSU Library, as well as other university libraries, are on social media. You may ask “What could a library tweet/post/share that is interesting to followers?”

The answer is more complex than you’d think. Because the young people of today would rather search for information online than approach a help desk, it is essential for institutions of higher education to maintain a helpful and informative online presence.

OSU Library implements social media in its everyday communications by producing content and engaging with followers on multiple platforms, including Twitter, Instagram, Facebook and YouTube. Let's discuss how other university libraries are doing the same.

Harvard University Library works splendidly as an ambassador for other university accounts. Retweets and shares on social platforms, like Twitter, show endorsement of others and provide the author and sharer with a public partnership. This is a way to create long-term supporters within the university community. OSU Library is regularly endorsed by Oklahoma State University, the OSU Alumni Association and Pete’s Pet Posse, which provides opportunities for library content to reach social media users beyond its own followers.

The University of Illinois Library is swift with student engagement, responding to #AskALibrarian inquiries with answers and suggestions as well as requesting student opinion through online polls. This gives users a way to reach out to knowledgeable library staff for information they may not know how to find. OSU Library also works to respond to questions swiftly to provide students with necessary information and suggestions for finding resources in the future.

Kansas University Library regularly uses YouTube to share helpful videos with its followers. These mainly include coverage of events and how-tos, which use motion and info graphics to apply knowledge more quickly than traditional means. This is vital when publishing for a young audience who is less likely to spend time watching a video. Studies on viewership show that 20% of viewers will click away after just 10 seconds, and 45% will be long gone by the one minute mark. Therefore, short, informative clips are most effective for gaining and holding attention. OSU Library uses this tactic when publishing content geared toward students.

In keeping with the digital age, OSU Library strives to reach, interest and engage the students of OSU through the means discussed as well as others. By answering student inquiries, posting about library services and promoting events on multiple platforms, OSU Library is working to attract followers to the building as well as create brand ambassadors for the future.

See how OSU library is using social media to reach our audience. Find us through the links above or search for our accounts listed below:

Facebook: Edmon Low Library
Twitter: @OkstateLibrary
Instagram: @OkstateLibrary
YouTube: @OkstateLibrary

Post by Jennifer Barnett, E-Communications intern for OSU Library Communications