Let's Get Social!

It may come as a surprise to some that the OSU Library, as well as other university libraries, are on social media. You may ask “What could a library tweet/post/share that is interesting to followers?”

The answer is more complex than you’d think. Because the young people of today would rather search for information online than approach a help desk, it is essential for institutions of higher education to maintain a helpful and informative online presence.

OSU Library implements social media in its everyday communications by producing content and engaging with followers on multiple platforms, including Twitter, Instagram, Facebook and YouTube. Let's discuss how other university libraries are doing the same.

Harvard University Library works splendidly as an ambassador for other university accounts. Retweets and shares on social platforms, like Twitter, show endorsement of others and provide the author and sharer with a public partnership. This is a way to create long-term supporters within the university community. OSU Library is regularly endorsed by Oklahoma State University, the OSU Alumni Association and Pete’s Pet Posse, which provides opportunities for library content to reach social media users beyond its own followers.

The University of Illinois Library is swift with student engagement, responding to #AskALibrarian inquiries with answers and suggestions as well as requesting student opinion through online polls. This gives users a way to reach out to knowledgeable library staff for information they may not know how to find. OSU Library also works to respond to questions swiftly to provide students with necessary information and suggestions for finding resources in the future.

Kansas University Library regularly uses YouTube to share helpful videos with its followers. These mainly include coverage of events and how-tos, which use motion and info graphics to apply knowledge more quickly than traditional means. This is vital when publishing for a young audience who is less likely to spend time watching a video. Studies on viewership show that 20% of viewers will click away after just 10 seconds, and 45% will be long gone by the one minute mark. Therefore, short, informative clips are most effective for gaining and holding attention. OSU Library uses this tactic when publishing content geared toward students.

In keeping with the digital age, OSU Library strives to reach, interest and engage the students of OSU through the means discussed as well as others. By answering student inquiries, posting about library services and promoting events on multiple platforms, OSU Library is working to attract followers to the building as well as create brand ambassadors for the future.

See how OSU library is using social media to reach our audience. Find us through the links above or search for our accounts listed below:

Facebook: Edmon Low Library
Twitter: @OkstateLibrary
Instagram: @OkstateLibrary
YouTube: @OkstateLibrary

Post by Jennifer Barnett, E-Communications intern for OSU Library Communications

Library Creativity Award

This month, the OSU Library will be selecting five individuals as winners of the 2017 Library Creativity Awards. This is the second year the library has offered the competition, so the process is still relatively new to all. In short, students submit creative projects they have completed within the last school year to be judged by a panel. The projects are sorted into designated categories, and winners are chosen.

The five creative categories are Two Dimensional, Three Dimensional, Motion Animation, Wild Card and Best in Show. The grand prize winner, Best in Show, receives $1000 for their creative efforts; the category winners each take home $300.

Fortunately, the OSU Library’s technologies have made many forms of creativity possible for students who may not have access to certain programs on their own. For example, the OSU Library computers are loaded with popular Adobe programs that allow students creative freedom without having to pay for a subscription.

The Edmon Low Creative Studios are a hub for these services. Inside Room 105, there is a 3D studio with modelling software and printers; Mac and Windows suites with design programs and recording devices; and a presentation studio with a green screen. The Tech to Go desk offers several types of digital cameras, microphones and corresponding audio/video editing programs as well as subscriptions to Lynda.com, where students can find tutorials on all things inventive.

Last year’s “Best in Show” winner Christian Coletti, aerospace and mechanical engineering major, wanted to learn more about minimal surfaces, so he found relevant research materials in the basement. He then created designs using Blender software and built prototypes of his designs using the library’s 3D printers.

As in Christian’s case, this competition gives students the opportunity to show off their abilities and be recognized for their work. It also allows the OSU Library to indirectly promote helpful library services; however, applicants are not required to use library resources in their works. Submissions can be projects the students completed for a class or simply for their own entertainment.

By offering prizes to students who produce innovative and fascinating work, the Library Creativity Award acts as an incentive for students to use the products and services made available by the OSU Library. The winners show other students what is possible with the library. The OSU Library's technologies make it possible for students like Coletti to put their creativity to work. This brings new ideas to life and maximizes potential in students throughout their time at Oklahoma State.

Post by Jennifer Barnett, E-Communications intern for OSU Library Communications